京津冀一体化背景下会展经济协同发展研究

作者:李洋 刊名:《天津商务职业学院学报》 上传者:叶珊

【摘要】京津冀会展经济的协同发展,有助于打造首都经济圈、提升区域会展业竞争力。但当前,京津冀地区会展经济协同发展面临着诸多瓶颈,如产业题材缺乏、组展商较少,会展行业整体水平不高、品牌意识较差,展馆规模小,基础设施不完善等问题。因此,应通过加强规划引导、强化协同发展意识,依托优势产业、培育品牌展会项目,加大资源整合力度、完善城市设施建设,依托区域合作、强化政府扶持等途径,推动京津冀会展经济协同发展取得更大成绩。

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天津商务职业学院学报 第六卷 2018 年第 4 期 JOURNAL OF TIANJIN COLLEGE OF COMMERCE 京津冀一体化背景下会展经济协同发展研究 李洋 天津商务职业学院,天津 300350 Study on Coordinated Development of MICE Economy under the Integration in Jing-Jin-Ji Area LI Yang (Tianjin College of Commerce,Tianjin 300350) [Abstract] The coordinated development of MICE economy in Jing-Jin-Ji area helps create the capital economic circle and enhance the competitive power of regional MICE industry. However, at present the coordinated development is blocked by many factors including lack of industrial elements and organizers, inadequate development on MICE industry, lack of brand awareness, without the enough exhibition scales and the imperfection of infrastructure. Therefore, pushing the progress on the development of MICE in Jing-Jin-Ji area depends on strengthening the planning, promoting the awareness of coordinated development, stressing on dominant industry, cultivating brand exhibition projects, reinforcing the resources integration, perfecting the urban infrastructure construction, focusing on regional cooperation and enhancing government support. [Key words] integration in Jing -Jin -Ji area, capital economic circle, MICE economy, coordinated development [摘要]京津冀会展经济的协同发展,有助于打造首都经济圈、提升区域会展业竞争力。 但当前,京津冀地区会展经济协同发展面临着诸多瓶颈,如产业题材缺乏、组展商较少,会展行业整体水平不高、 品牌意识较差,展馆规模小,基础设施不完善等问题。 因此,应通过加强规划引导、强化协同发展意识,依托优势产业、培育品牌展会项目,加大资源整合力度、完善城市设施建设,依托区域合作、强化政府扶持等途径,推动京津冀会展经济协同发展取得更大成绩。 [关键词]京津冀一体化;首都经济圈;会展经济;协同发展 [中图分类号] [文献标识码] A [文章编号]2095-5537(2018)04-00073-05 京津冀

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