A Study of Bruneian Corporate Customers' Uses of Mobile Services: An Application of Value-Based Adoption Model(无全文)

作者:Afzaal H. Seyal Hamdani Ibrahim Mohd Noah A. Rahman 刊名:通讯和计算机:中英文版 上传者:

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【摘要】This pioneering study investigates the seventy Bruneian corporate customers' adoption intentions towards using the mobile services. The study uses and validates the VAM (value-based adoption model) for investigating mobile service in different geographical setting contrary to the original study for Mobile Interact. The study combines four external variables such as perceived usefulness, perceived enjoyment, technicality and perceived fee with perceived value in predicting the adoption intentions of using mobile services. The study results indicate that only perceived usefulness is significant predictor of perceived values which are significant indicator of adoption intentions of using mobile services. Based on the results, some recommendations are made for the managerial implications.

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